Major Changes are Coming to Google Analytics. Are You Ready? Here’s what you need to know. Google has announced that on July 1, 2023 it plans to retire its traditional Universal Analytics and replace it with an upgraded version: Google Analytics 4 (GA4). If you are actively monitoring website traffic and tracking visitor behavior using […]

We recently welcomed Julia Brunelle as Digital Strategist. Julia will design and implement digital media plans and strategies for Crawford’s clients alongside Michelle Herring, Senior Digital Media Strategist, to achieve clients’ digital marketing goals and objectives. The hire comes at a time when Crawford is seeing exponential growth in requests for its digital strategy development […]

We are honored to announce the promotions of three long-serving members of our account services team. Cara Brown has been named a senior account supervisor, Taylor Wilson is now a senior account executive, and Lauren Fisch has been elevated to account executive. “We are excited for Cara, Taylor, and Lauren to take on these new […]

We are excited to welcome Sophie Catanzaro, Aaron Ritchie, and May Harrelson as interns for the spring of 2022. Crawford offers year-round internship opportunities to college students and recent graduates, allowing them to learn from experienced professionals on a variety of topics related to marketing, social media, public relations, and more. “The Crawford internship program […]

Crawford was recently selected by the Brunswick County Tourism Development Authority to be its marketing agency. Crawford will provide strategic marketing for the area’s collection of islands and towns along the southern coast of North Carolina, including Sunset Beach, Ocean Isle Beach, Holden Beach, Oak Island, Caswell Beach, Bald Head Island, Leland, Shallotte, Southport, and […]

At Crawford, we are fortunate to work with several wonderful clients who are not only doing great things in their respective companies or industries, but also in their communities. As part of that, we are proud to see talented leaders of several of our clients recognized in this month’s Greenville Business Magazine 50 Most Influential […]

We recently welcomed Shannon Kohn as senior content marketing strategist. In this role, Shannon will support Crawford’s clients in all aspects of organic social media strategy including concepting big creative ideas, executing tactical plans and developing engaging content that fits into their strategic landscape. “Shannon has a strong background in several of our current clients’ […]

See how Crawford helped UWG move from a second-choice college to a go-to school for self-directed students who want to ‘be’ themselves not ‘find’ themselves.

Sometimes boring bank advertising can be fun, even when you stick to “just the facts.”

See how Crawford used branding and strategy to help the NC’s Brunswick Islands brand deliver a more emotional, aspirational message to visitors.