Artificial Intelligence in Healthcare for a Better Patient Experience
Learn five key reasons why using artificial intelligence in healthcare can improve patient experiences.
3 Ways Higher-Education Marketing Can Influence Prospective Students
Learn three key ways an informed marketing strategy can influence student decision making and increase college enrollment.
Why Google’s Deleting Analytics Data on July 1 and How to Export It
More than 28 million U.S. websites stand to lose up to 18 years of historic data when Google permanently deletes Universal Analytics from its servers on July 1, 2024. Here’s everything you need to know about why they’re doing it, and how to save your data.
How Emotions Affect Financial Decision-Making
Financial planning, especially as consumers get older and begin to approach retirement age, takes on a greater level of importance. With so much information available to consumers in today’s landscape it would be easy to think decisions are driven by research and rational factors.
How to Increase College Enrollment: A Guide to Understanding and Addressing Student Anxiety
According to the National Institute of Mental Health, nearly one-third (31%) of American teenagers suffer from anxiety disorder. Additionally, per a recent study conducted by Gallup and the Lumina Foundation, among adults aged 17-27, “emotional stress” was the fourth leading cause reported as the reason for not attending an institute of higher learning. It’s clear: […]
Micro-Influencers for Healthcare Marketing:
5 Key Questions for Campaign Success
As marketers, we know that influence is a key factor in decision-making. Peer-to-peer influence—especially in the social media space—drives consumers to open their wallets, and inspires them to make decisions on everything from which clothing brands they should wear to what snack brands they should add to their grocery cart. So it should come as […]
Knowing Your Audience and How they Make Decisions Will Improve Your Marketing ROI
In marketing, we all want to increase sales and improve upon current ROI thresholds. This is the primary purpose of marketing, and it’s likely why you are reading this right now! A quick review of Chat GPT tells us that the purpose of marketing is to profitably identify, service, and retain customers. (We probably did […]
Crawford Bolsters Leadership Team
Crawford grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important moves. Notably, Crawford named Bryant Lambert as senior vice president, client relations. In this newly created role, Lambert will focus on deepening Crawford’s client relationships, implementing innovative marketing and communications […]
Crawford wins Four Platinum and Four Gold MarCom Awards
Crawford is honored to announce its remarkable achievement at the 2023 MarCom Awards, where the agency won nine awards. The MarCom Awards, which celebrate excellence in marketing and communication, is a globally recognized competition honoring industry professionals’ exceptional creativity and dedication. “I am incredibly proud of our team, who consistently go above and beyond to […]
Crawford celebrates its sixth consecutive year as a Best Place to Work in South Carolina
Want to put a price on happiness? Burnout costs the U.S. more than $300 billion a year in absenteeism, turnover, diminished productivity, and medical, legal, and insurance costs. Stress makes people nearly three times as likely to leave their jobs, temporarily impairs strategic thinking, and dulls creative abilities, according to an article in Harvard Business Review. “When people are stressed, the […]